Ways To Follow-up in Sales Without Annoying Your Prospects
You’ve done the primary research on a prospect and it looks like your product is a good fit for their company. The next step you’d take is to get them on the phone.
You may connect with them on your first try or your fourth, but the real struggle is when you have to follow-up with them and get them to commit. And there are so many things that can go wrong. You either contact too often, oversell your product, or you come out as pushy and annoying.
Decide Between Email And Phone Communication
The first thing to do is to choose the right channel to communicate with your prospects. You can do it via email or phone. Some salespeople go with an email while others prefer to just pick up the phone and talk. Both these approaches have pros and cons.
Steps To Effectively Follow-Up Prospects
What strikes me as strange and rather puzzling is a piece of research I read this week that said less than 10% of salespeople actually follow up a prospect more than once after they have sent a proposal.
I had to read that twice before it sunk in.
What causes it? Lack of time? No desire? Carelessness? Laziness?
Being Too Aggressive
No one wants to be that pushy, aggressive salesperson. But for some reason, the buffer of the internet can make us do things we wouldn’t do face-to-face.
If you’re too pushy on LinkedIn, you can scare your leads off. But consider more than just your pitch... How are you interacting with people on the platform? It’s good to “like” a few posts and send a message. But if you’re going back through a prospect’s entire post history and “liking” every single one, they’ll may be turned off by this spammy behavior.
Little Johnny: What steps do we take in case of fire?
Dad: And what did you say?
Little Johnny: Well I said really large ones but apparently that's not the right answer!!!
A Boy Named Sue
The song “A Boy Named Sue” was made famous by music legend Johnny Cash. The song, which was recorded at the San Quentin State Prison concert on February, 24, 1969, was released as a single in July of that same year. The person who wrote the lyrics for that song was also a famous and known name. So who wrote this popular song? The answer would be Shel Silverstein, a poet and writer who wrote children’s books such as The Giving Tree and Where the Sidewalk Ends.