Instagram Test Feature lets users share Stories straight to Facebook
To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra.. and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly to the main Facebook app. Instagram has since confirmed that the feature is indeed in testing.
Facebook added its own version of Stories earlier this year, but the feature hasn’t taken off with the same gusto as its Instagram counterpart. The company could solve that problem by mixing Instagram content into Facebook itself, as users seem perfectly happy posting on-the-fly photo and video updates to the photo-sharing app.
The move would be an interesting intermixing of content between the two apps, which have remained mostly separate (much to the relief of Instagram loyalists) since Facebook first bought Instagram back in 2012. Instagram users have been able to share individual photo and video posts to their Facebook News Feeds for a long time now, though no content travels the other direction.
already has aggressive placement in its own app, appearing on a separate bar above normal Instagram posts. The company added the Snapchat copycat feature back in August 2016 and the feature’s popularity is likely largely the cause of Snapchat’s slowed growth in 2017. Since that whole Instagram Stories thing appears to be going so well, porting it over into Facebook proper isn’t a bad idea — it’s just another benefit of having a whole suite of apps that you can pick and choose from in order to fine-tune the main money-maker.
The 6 Most Popular Types Of Instagram Influences To Know
Instagram influencers come in many shapes and sizes, but there are 6 major types of Instagram influencers that are defining content on the platform.
THE TOP 6 TYPES OF INSTAGRAM INFLUENCES WHO ARE DEFINING CONTENT ON THE PLATFORM
Instagram influencers come in all shapes in sizes. From the massive accounts with over a hundred million fans to the micro-influencers who post to a few thousand followers, influencers on Instagram are vital to the platform’s rich tapestry of content.
Many influencers focus on specific niches, whether it’s globetrotting or sharing the latest memes. Though content is varied and diverse, there are a few common types of influencers on Instagram. These influencers have tapped major audiences and areas of interest on the platform and are using it to create effective, innovative content. Here are the six most popular types of influencers who are defining the Instagram content universe.
THE ICON – POP STARS, ATHLETES, MOVIE STARS, SOCIALITES
The biggest celebrities on Instagram don’t necessarily post within a single niche, but rely on their public persona, personality, and personal life to drive interest and engagement from fans. Selena Gomez, Ariana Grande, Kim Kardashian, and The Rock have over 422 million fans between them, and their posts are known for being legendary, sometimes racking up a million or more likes.
From exclusive events and parties to behind-the-scenes content from concerts and film sets, icons are all often the mainstream celebrities that build massive followings on social platforms. Many of them come from the worlds of TV, film, music, and sports, but the best of them use their fanbases to build online followings and then, in turn, use their platforms to better their careers and to communicate with fans.
THE ADVENTURER – TRAVELERS, ADVENTURE PHOTOGRAPHERS, EXTREME SPORTS ENTHUSIASTS
Instagram focuses heavily on aesthetic, and as an aspirational platform, it’s long been home to some of the most beautiful and arresting travel photography on social media. Enthusiasts on Instagram are looking for something more substantial than vacation photos, though. They’re looking for photos that tell a story and that capture a sense of adventure.
Whether it’s a snowy tundra beneath the Northern Lights or the view from the trail at the bottom of the Grand Canyon at dawn, travelers and adventurers who take stunning photos in the course of their excursions often find large audiences who follow, like, and share their work. Adventure and travel Instagrammers and photographers like Chris Burkard have gone on to write books and make films, and many successful Instagram photographers find their way to high-paying commercial work through increased exposure on the platform.
THE INSTRUCTOR – LIFE HACKERS, DIYERS, FOOD BLOGGERS & HOW-TO EXPERTS
As it adds more features and content opportunities, Instagram becomes a more powerful platform for stepping outside of the narrow box that once included only square photographs. Now, using videos, Stories, galleries, and Boomerangs, a new type of influencer has joined the fray. Chefs, DIY experts, life hackers, and fix-it fiends have found ways to use Instagram to share tips, tricks, and tutorials on everything from peach tarts to floating pool coolers.
Some of these influencers may also have YouTube channels and blogs for more in-depth content and use Instagram as another method for sharing and making themselves discoverable to new audiences. As Instagram continues to improve and add new features, these expert influencers will likely find more ways to innovate content and change the way that they teach and communicate with audiences.
THE GURU – BEAUTY, LIFESTYLE, FITNESS & FASHION INFLUENCES
The gurus are like instructors in that many of them share tips and how-tos with audiences, but they’re not explicitly instructional, and most of them cover very specialised topics. Beauty influencers typically cover makeup and skincare routines and products, providing followers with tutorials on things like how to contour or get the perfect smokey eye. Fitness influencers may share workout routines and tips with followers, including proper kettle bell techniques and plank challenges.
Not all gurus are instructional, though. Lifestyle and fashion influencers are known for their #goals content that features beautiful clothes, luxury items, and idyllic vacations.
These influencers may specialise further, with lifestyle influencers who focus on their lives living in Brooklyn or West Hollywood or rural Montana. Fashion influencers might hone their focus in on anything from bold patterns to classic staples. Gurus may operate within a few key categories, but they’re many and varied in their content and their specific niches.
Gurus may operate within a few key categories, but they’re many and varied in their content and their specific niches.
THE CREATOR – SHORT FILMMAKERS, FORMER VINE STARS, PRANKSTERS
Just as the instructors are pushing Instagram content forward, creators are doing more than posting selfies and hiking pics. Zach King, Lele Pons, and more are using Instagram to post photos and videos that go beyond documentation and aspiration and move into art.
Many former Vine stars (like King) have found their way to Instagram and are using the platform as a kind of evolution of the Vine platform. Instagram videos can be longer and influencers have more robust tools and avenues to discovery, but the way they use Instagram is very different from the way that fashion influencers use the platform.
With Zach King’s “digital sleight of hand”, pranks, and comedic shorts, creators are innovating the format and making it place for sharing super short films and creations that stand alone and have mass appeal even outside of the context of the influencers themselves.
THE ENTERTAINER – COMEDIANS & CONFESSIONAL PERSONALITIES
Entertainers are known for their personalities. YouTube has probably given rise to this type of influencer more than any other platform, but as Instagram introduces more ways to create and share, entertainers are finding new opportunities. They’re often comedic personalities, making jokes or commenting on popular culture (be it films, games, music, etc.) in a humorous way.
They aren’t all funny, though. Successful entertainers may also be confessional, known for sharing parts of their lives with followers.
These influencers are personable and make audiences feel like personal friends. They might make let audiences in on their everyday lives and routines, adding unique perspective to feeds, or even make short vlogs through regular Instagram videos or Stories. In fact, a number of these confessional entertainers may have gotten their start on YouTube and now use Instagram as a more casual, immediate way to connect with fans through livestreams, Stories, regular posts, and comments.
Instagram Will Be Facebook’s Fourth Billion-User Platform — The Motley Fool
And it’ll be easier to monetise than messaging services.
Despite intensifying competition among social photo/video sharing platforms, user growth on Facebook’s (NASDAQ:FB) Instagram is actually accelerating. Instagram announced today that it has now reached 700 million monthly active users, noting that “the last 100 million of you joined faster than ever.” For the record, the service had previously hit 600 million in December 2016, so it added 100 million users in just over four months. It took roughly six months to garner the previous 100 million users, and nine months for the 100 million before that.
The user base has now doubled over the past two years, and it’s well on its way to hitting 1 billion. When that eventually happens, Instagram will become Facebook’s fourth billion-user platform.
Fourth time’s the charm?
Facebook’s core platform hit 1 billion users in October 2012, just months after going public. The next platform to cross the 10-digit threshold was WhatsApp in February 2016, which was followed shortly by Messenger in July 2016. It goes without saying that the core Facebook ad platform has been paying the bills all these years, but Instagram is different than WhatsApp and Messenger in arguably the most important way: monetisation.
Monetising free messaging platforms is generally a tricky proposition, and one that remains a work in progress for Facebook (including both Messenger and WhatsApp). There are some outlines of the strategy here: connecting businesses with consumers, facilitating e-commerce transactions with AI bots, adding an ad carousel. There’s a lot of potential and it’s very likely just a matter of time before Facebook hits its target, but the strategy here is neither fully baked nor certain to succeed.
n contrast, building the Instagram ad platform is far more straightforward, and something Facebook has plenty of experience in. While in messaging, Facebook needs to come up with a strategy and execute amid uncertainty, the company already knows the route it’ll take with Instagram and just needs to focus on executing a familiar strategy. There are now over 1 million active advertisers on Instagram. Instagram Stories is already taking off, and now has over 200 million people using it on a daily basis, less than a year after launch.
Mark Zuckerberg has often said that 1 billion users is a key threshold to begin monetisation. For example, in 2014 Zuckerberg said, “Products don’t really get that interesting to turn into businesses until they have about 1 billion people using them,” referring to when Facebook would start earnestly working on building WhatsApp as a business. But given Instagram’s fundamentally greater financial potential as an ad platform, it’s a far more important service to get to 1 billion than messaging services. It’s also not as if Facebook waited for Instagram to hit 1 billion before cranking up the monetisation.
If user growth rates hold steady or continue to accelerate, Instagram looks on track to hit 1 billion users by late 2017 at best or early 2018 at worst.
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In volatile sports media landscape, Bleacher Report sees path to relevance | Reuters
Bleacher Report debuted a new look on Wednesday as the digital sports site owned by Time Warner Inc’s Turner Broadcasting System unit pitches itself to advertisers as the top place for the elusive young male audience.
Of Bleacher Report’s audience of 250 million across its social platforms, 80 percent are under the age of 34, the company said. According to a report issued on Wednesday by the Interactive Advertising Bureau, advertising on social media increased by 50 percent in 2016 to $16.3 billion from $10.9 billion in 2015.
When it comes to digital advertising, most brands pour money into either Facebook Inc or Alphabet Inc’s Google.
But reaching younger consumers, who do not respond as enthusiastically to traditional forms of advertising, takes more than simply putting a commercial in front of them, said Bleacher Report Chief Executive Officer Dave Finocchio.
Bleacher Report believes it can help shape advertiser’s strategies in reaching young men, who are not tuning into sports content on television as much as they did in the past.
“It’s the hardest demographic to get to listen to you,” said Finocchio.
Young men are opting for online video and short clips on their mobile devices, which is what Bleacher Report specialises in, he added..
On May 4, Bleacher Report will be part of Turner’s presentation for advertisers at the Digital Content NewFronts, a two-week marketplace where websites like YouTube and Hulu try to sell the bulk of their advertising inventory, similar to the TV industry’s upfronts.
The redesigned site, which has a new logo and mobile app, will also start running its second-ever TV commercial on Wednesday during the National Basketball Association playoffs, which air on Time Warner’s TNT channel, as well as this weekend’s National Football League Draft on ESPN and NFL Network.
Advertisers have been spending heavily for commercials during live sporting events, but fewer and fewer viewers are tuning in.
“The way younger consumers view sports has changed,” Finocchio said. This has hurt the leading sports channel, Walt Disney Co’s ESPN, he said.
ESPN, which said on Wednesday it was laying off as many as 100 staffers, has lost more than 1 million subscribers since the start of the year, according to Nielsen, and it faces increasing costs for sports rights.
Is SEO at all relevant for Big Brands?
Have you ever helped a new brand to market their services and product online? Have
From our experience we can say, you need to build
2. Create insightful content
3. Instill SEO best practices for garnering the result
Let’s not deny; all of this takes time! Now let’s talk about the big brands – the websites of the giant brands are so much loaded with brand equity.
The relevant question therefore remains – is SEO at all relevant for big brands?
The answer is a resounding YES
The significance of digital marketing can’t be restricted to attracting new visitors with little knowledge about your brand. SEO plays a big role in the maintenance of your organic online presence and the experience that you render to your audience.
Yes, big brands have realised that they too need to concentrate on SEO . This is typically because SEO best practices are basically the standard website best practices, which help in –
Advertisement of the brand
A popular TV slot helps in keeping the brand in front of the eyes of audience. In this digital era the online ads and the digital links help in spreading the good words across the web and direct the user to the brand’s site pages.
Providing the Much Required UX Assistance
Whether your target audiences are trying to register to the forum, or sign up for the newsletter, explore career opportunities a slow site is the biggest turn off. Page load time is one of the biggest obsessions of the SEO industry and is also the biggest consideration of the evolving mobile first shift . Having a digital marketing partner can play a big role towards the search perfection.
Proper SEO campaign ensures that the anchor texts are all in place and are capable of guiding users down to the path of conversion.
Brand management in the SERPs
Take a moment and think – Big brands are more likely to get a whole lot of branded searches. However in most of the cases a knowledge panel, sitelinks for the brand’s internal pages, a few domain properties are few of the things that show up during the branded search. Dedicated SEO activity thus helps in focusing the overall improvement and complete brand management in the SERPs.
Digital marketing is not only about driving traffic and building a brand from scratch. In a number of ways, SEO is also about ensuring a great UX and maintaining the brand voice all across the platform and that’s applicable for all – small, mid and big brands!