AS YOU KNOW, THERE ARE ONLY THREE WAYS TO INCREASE REVENUE FOR YOUR BUSINESS
You can increase prices
You can get new customers
Acquiring new customers can be costly, and increasing prices is something your customers do not embrace with open arms.
Or you can encourage your customers to buy from you more often
Every business has untapped profit centers that are hidden in plain sight.
Most businesses are not maximizing the opportunity to resell to their existing customers.
They focus almost exclusively on trying to get new customers.
The issue with this approach?
Getting new customers is harder than getting existing customers to buy again.
It costs 6 to 7 times less to get an existing customer to buy from you compared to acquiring a new customer.