What is SMS marketing and how does it work?

What is SMS marketing and how does it work?


SMS marketing (Short Message Service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates, or more information, customers are usually required to opt in to an automated system by texting in an initial shortcode. When the 5-digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as a receipt for opting in, with an opt-out code included for potential future unsubscribing.

SMS marketing is generally aimed at building a database of subscribers to increase customer loyalty. When applying close-range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers without having to use push-notification applications. More than informing your customers of upcoming deals, it can be a great way of sending reminders of upcoming events and engaging your customers by polling their opinions. Many delivery platforms for SMS marketing allow for easy segmentation and management so as to ensure that the most relevant text message can be sent to those who are more likely to convert. It is also preferable in that it tends to be less expensive when compared to other forms of distribution making it a cost-effective mobile solution.

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It is important to note the difference between web push notifications and SMS marketing. Web push notifications are content, and messages provided by the internet or application being used by the customer. The purpose behind this is to identify and detail users with a variety of content and information. The basic use of web push notifications is to provide prior information that could reach the user as fast as possible. Whereas Web Push Notification instantly delivers to a person’s desktop or mobile device even if they are not active at your website, in SMS marketing the message is delivered straight to the inbox only – it may not show up depending on the settings of the user. Additionally, Web Push Notifications tend to have more content, are highly visible and recognizable

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